KONSUMPCJA KOLABORATYWNA – WYZWANIA POMIAROWE I MENEDŻERSKIE W KONTEKŚCIE TZW. RIDE SHARING
COLLABORATIVE CONSUMPTION – MEASUREMENT AND MANAGERIAL CHALLENGES IN THE CONTEXT OF RIDE SHARING
Author(s): Agnieszka Małecka, Maciej MitręgaSubject(s): Economy, Business Economy / Management, ICT Information and Communications Technologies
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: collaborative consumption; sharing economy; sustainable consumption;
Summary/Abstract: This paper defines the collaborative consumption in relation to various literature approaches and it sketches research gaps related to this emerging phenomenon. The authors propose scales useful in studying the collaborative consumption propensity in the context of ride sharing via popular BlaBlaCar website. The proposed measurement model is supported empirically, so it may be utilized in further research. The paper deliberates on managerial challenges referring to popularization of collaborative consumption.
Journal: Studia i Prace WNEIZ US
- Issue Year: 2015
- Issue No: 39/2
- Page Range: 139-150
- Page Count: 12
- Language: Polish
