ŹRÓDŁA SUKCESU RYNKOWEGO – MODEL TEORETYCZNY I WERYFIKACJA EMPIRYCZNA
SOURCES OF THE BUSINESS SUCCESS – THEORETICAL MODEL AND EMPIRICAL VERIFICATION

Summary/Abstract: Identification and examination of the sources of company success are, among others, two of the most important areas of management – in both spheres – scientific and as practical activities. Based on the qualitative research, theoretical model of sources of company success was built in 2011. This model consists of four components – business opportunities, concept and business model, operational efficiency, organizational culture and leadership. Empirical verification of theoretical model was the aim of the research conducted in 2014. The paper presents initial findings and identifies dependency between theoretical model components and business performance (measured by profit, income, market share and brand preference). Based on the results, this paper concludes that there is a relation between model variables and business performance. Enterprises with higher level of ability to discover business opportunities, build both business concept and model, operate efficiently, have a strong and consistent organizational culture of influential leader which allow them to achieve greater business results.

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