Przyszłość marketingu – wymiar koncepcyjny, organizacyjny i implementacyjny
The Future of Marketing – Conceptual, Organisational and Implementation Dimensions

Summary/Abstract: Marketing is more than 100 years old, but still it is an area of turbulent changes. Evolution of marketing consists of five stages and currently the fifth is in force. The questions about future development arise. The aim of the paper is to indicate the main trends in contemporary marketing evolution. Conceptual, organisational and implementation concepts, methods and tools are the basis for these ideas. The final conclusion suggests that marketing of the future will not be easy either to describe or classify. Future marketing will break traditional paradigm in which functions are more important than activities, plan than planning, structure than process, and scale than relationship.

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