STATISTICAL ANALYSIS OF ONLINE SHOPPING BEHAVIOR OF STUDENTS
STATISTICAL ANALYSIS OF ONLINE SHOPPING BEHAVIOR OF STUDENTS
Author(s): Andrej TrnkaSubject(s): Gender Studies, Psychology, Sociology, Behaviorism, Marketing / Advertising, Human Resources in Economy, Socio-Economic Research
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Chi-square; Gender; Internet; Online shopping;
Summary/Abstract: Article provides insight into the statistical analysis of the behavior of students who buying the online environment. As statistical units were used students of University of Ss. Cyril and Methodius in Trnava (Slovak Republic). Except to the descriptive statistics we focused on testing of statistical hypothesis. The most frequently test was chi-square test for independence whereby we investigated whether the responses in each group were statistically significant. These results may help in targeting marketing campaigns in an online environment.
Journal: Marketing Identity
- Issue Year: 3/2015
- Issue No: 1/2
- Page Range: 283-292
- Page Count: 10
- Language: English
