HOW THE COVID-19 PANDEMIC HAS AFFECTED THE VIRTUAL ECONOMY IN SECOND LIFE Cover Image

HOW THE COVID-19 PANDEMIC HAS AFFECTED THE VIRTUAL ECONOMY IN SECOND LIFE
HOW THE COVID-19 PANDEMIC HAS AFFECTED THE VIRTUAL ECONOMY IN SECOND LIFE

Author(s): Alexandra Alföldiová, Andrej Trnka
Subject(s): Social Sciences, Economy, Communication studies, Marketing / Advertising
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: Coronavirus; COVID-19; Pandemic; Second Life; Virtual Economy; Virtual World;

Summary/Abstract: The contribution focuses on virtual economy in general with a particular focus in Second Life one and its potential for profitability during the COVID-19 pandemic. The aim of the contribution is to give an insight to its sufficient potential to cover the cost of living of an individual as the main income or at least to make an added passive income that can complement what might be a reduction of income with the current lock downs. We define the virtual environment and the possibilities of creating content within the space. We aim at the application of principles in the virtual world, focusing on virtual content creators and reliability of the virtual economy during pandemic. We demonstrate the current situation by the shortened structured interview with one of the content creators. The self-employment opportunity in Second Life rests mostly on the talent of an individual as well as their ability to generate enough exposure to reach a target audience which secures the necessary revenue during the pandemic.

  • Issue Year: 8/2020
  • Issue No: 1
  • Page Range: 14-21
  • Page Count: 8
  • Language: English
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