PAY PER CLICK ADVERTISING AS A MEDIUM FOR FRAUD
PAY PER CLICK ADVERTISING AS A MEDIUM FOR FRAUD

Summary/Abstract: The article deals on fraud practices of Pay per Click (PPC) advertising. We focused on regional PPC in Slovak Republic. The most of PPC advertising is redirect to the fraud web pages, which are focus to the “health”. The main goal of these web pages is to sell doubtful pills or medicaments. The problem is that these medicaments are not registered in Slovak Republic. The companies, who provide these fraud web pages, use fraud social network’s profiles, stolen photos, unknown names of experts, etc. This article shows the way, how to prevent the fraud of unfair companies that use PPC advertising. The customer is fooled by fake’s pictures and slogans. Fraudulent web pages or e-shops show more signs of fraud. On the first view, they look like perfect designed web pages. They use blog themes or they look like journals or magazine. Customer should be clever and before ordering they should check signs of fraud. The ways how to fool the customers are unfair practices of marketing. The fraudulent e-shops offer merchandise or services that promise huge muscles in one month, rapidly fat loss, high sexual potency, antidote against the obesity, penis enlargement and many others.

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