WYZWANIA I ZAGROŻENIA ROZWOJOWE OŚRODKÓW UZDROWISKOWYCH NA PRZYKŁADZIE DOLNEGO ŚLĄSKA
DEVELOPMENT CHALLENGES AND THREATS OF SPA RESORTS BASED ON THE EXAMPLE OF LOWER SILESIA REGION

Summary/Abstract: The study has been focused on development challenges and threats faced by spa resorts based on the example of Lower Silesia region. Poland has 43 statutory spa resorts. As many as 11 of them are located in Lower Silesia region. The research covered 3 spa resorts, i.e. Kudowa-Zdrój, Polanica-Zdrój and Duszniki-Zdrój. The selection of these locations was not random, since previously all Lower Silesian spa resorts were analyzed in the context of environmental determinants and the above-mentioned locations were considered the most effectively operating centers regarding their spa function and also developing new, other functions in terms of broadly understood tourism. This development challenges: competitiveness, innovativeness, sustainable development and multi-functionality. As far as the generally perceived development threats are concerned particular attention should be paid to: unemployment, decreasing number of visitors seeking treatment resulting from administrative barriers, inadequate type and standard of services provided, insufficient spa resort infrastructure and the offer of therapeutic and associated services or the absence of broad spectrum of tourist services. Spa resorts also face such threats as: air pollution, noise caused by intensive development of automotive industry.

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