FUNKCJONOWANIE EKONOMICZNEGO UNIWERSYTETU DZIECIĘCEGO W KONTEKŚCIE KSZTAŁTOWANIA ŚWIADOMOŚCI EKONOMICZNEJ I ZACHOWAŃ PRZEDSIĘBIORCZYCH POLSKIEGO SPOŁECZEŃSTWA
THE FUNCTIONING OF CHILDREN’S UNIVERSITY OF ECONOMICS IN THE CONTEXT OF BUILDING OF THE ECONOMIC AWARENESS AND ENTREPRENEURIAL BEHAVIOR OF POLISH SOCIETY

Summary/Abstract: In the era of the information society and dynamic development of educational services orientation to the youngest client as a consumer of economic knowledge is becoming increasingly important. Children’s University of Economics (EUD) as a national economic education project for pupils of fifth and sixth grades of primary schools, acting on the basis of the social marketing concept and affiliate marketing, builds positive relationships between universities and the environment. Universities, local environment and business practice are the three pillars of the EUD project. Learning economics through play – edutainment formula: lectures, workshops, presentations of works is an innovative idea for the acquisition and improvement of economic knowledge as well as teamwork training. Positive results of project evaluation among children and their parents argue the rightness of the project implementation and the cooperation extension.

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