KONSUMPCJA HEDONISTYCZNA A KONSUMPCJA ETYCZNA. CZY POTRZEBNA JEST SPOŁECZNIE ODPOWIEDZIALNA KONSUMPCJA?
HEDONISTIC CONSUMPTION AND ETHICAL CONSUMPTION. IS SOCIALLY RESPONSIBLE CONSUMPTION NECESSARY?

Summary/Abstract: In the herein paper, the subject of reflection was deemed to be the relations between hedonistic consumption and ethical consumption. The author in question describes the features characteristic of hedonistic consumption, while also indicating that the attractiveness of hedonistic consumption is based on the perception of happiness and pleasure as the ultimate goals of consumption, which should be pursued. The objects that serve the achievement of these goals are consumer goods possessing the charge of pleasure and potential to ensure happiness. In this paper, there is an indication of the spreading of hedonistic attitudes among consumers. Subsequently, the author focuses on presenting the main assumptions of ethical consumption. There is an analysis of its forms and factors determining its occurrence, as well as a reflection on the emergence of a new type of consumer – a socially responsible consumer. Likewise, there is a description of the characteristic features and a presentation of the postulates relating to the morality of a socially responsible consumer.

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