Wybrane społeczne kompetencje konsumenckie Polaków w świetle badań
The Selected Consumer Social Competencies of Poles in the Light of Research

Summary/Abstract: The main objective of the study is description of the selected consumer social competencies and their range of occurrence among Polish consumers. Implementation of the assumed objective was possible owing to application of the method of critical analysis of national and foreign literature sources concerning consumer competencies and methods of quantitative research. In result of theoretical research, the author indicated the importance of consumer social competencies in fulfilling the role of consumer in the contemporary society. In turn, the empirical research focused on possession of consumer social competencies by Polish consumers. This concerned the competencies related to the use of consumer goods in the process of image building, the use thereof as an attribute of a given social position, adjustment of the consumption patterns to the consumer goods in the market offer. The practical implication of the carried out research is emphasising the necessity to shape consumer social competencies in consumer education. On the other hand, the social implication of the study is emphasising the importance of consumer social competencies in a proper fulfilment of the consumer’s role. The article is of the research nature.

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