POSZUKIWANIE INFORMACJI W PROCESIE ZAKUPU USŁUG
INFORMATION SEARCHING IN SERVICES PURCHASING PROCESS
Author(s): Marcin LipowskiSubject(s): Economy, Behaviorism, ICT Information and Communications Technologies, Socio-Economic Research
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: purchase process; information searching; multichanneling; consumer behavior;
Summary/Abstract: The article raises the problem of consumers multichannel purchasing behavior in relation to the stage of searching for information about the service. The author analyzes the problems of multi-channel buying processes by comparing brick and mortal, telephone and on-line channels. Quantitative study of consumer behavior in relation to a wide range of services allows to characterize the attributes of the analyzed channels and determinants of intention to use them.
Journal: Studia i Prace WNEIZ US
- Issue Year: 2016
- Issue No: 43/3
- Page Range: 209-217
- Page Count: 9
- Language: Polish