Przedsiębiorczy uniwersytet – zastosowanie zarządzania strategicznego
Entrepreneurial university – application of strategic management

Summary/Abstract: The trend towards the development of an entrepreneurial university is permanent. It involves also the development of the strategic orientation, both at the level of the entire organization, and selected functional areas. Strategic orientation develops in the areas of strategic analysis, marketing, human resource management and innovation. It seems that the implementation of strategic management methods takes place in various aspects of the functioning of the university. On the one hand there are applied useful concepts and methods of managing universities, on the other, management methods are increasingly making the universities economic organizations. The most important question looking for answers in this paper is to identify strategic trends of university formation and shape new models of higher education in the world and in Poland.

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