ОСОБЕНОСТИ НА МЕЖДУКУЛТУРНАТА КОМУНИКАЦИЯ В PR И СЪВРЕМЕННИТЕ БИЗНЕС ОТНОШЕНИЯ
SPECIAL FEATURES OF INTERCULTURAL COMMUNICATION IN PR AND CONTEMPORARY BUSINESS RELATIONS
Author(s): Rumyana ModevaSubject(s): Economy, Business Economy / Management
Published by: ЮГОЗАПАДЕН УНИВЕРСИТЕТ »НЕОФИТ РИЛСКИ«
Keywords: intercultural business as PR; communication; integration; Long - term Operation; Uncertainty Avoidance; Individualism; Collectivism; xenophilia; ethnocentrism
Summary/Abstract: In the article are announced the results of the actual research connected with the problems of intercultural business communication in Bulgaria. In the research are include 3 groups of people who works in the area of tourism, informational technology and corporations as Coca Cola, Sony, etc. The results show that problems of integration in the new intercultural business community and ways to overcome the “Culture Shock” and “Culture Assimilator” for successful business relationship in the new globalize world.
Journal: Икономика и управление
- Issue Year: 1/2005
- Issue No: 3
- Page Range: 98-101
- Page Count: 4
- Language: Bulgarian
