PERSUASIVE COMMUNICATION IN PR AND THE LEISURE TIME Cover Image

УБЕЖДАВАЩАТА ПУБЛИЧНОСТ В PR И СВОБОДНОТО ВРЕМЕ
PERSUASIVE COMMUNICATION IN PR AND THE LEISURE TIME

Author(s): Rumyana Modeva
Subject(s): Marketing / Advertising
Published by: ЮГОЗАПАДЕН УНИВЕРСИТЕТ »НЕОФИТ РИЛСКИ«
Keywords: persuasive communication; public relations (PR); leisure time

Summary/Abstract: The object of the research in the article is media which have attitude to the proposals and examples for organization of the leisure time to the consumers of their messages. In this meaning are analyzed popular fashion and show programmes which represent the interest of the audience and have strong impact to the model of behavior and organization of leisure time. The results from the sociological research are shown through the answers of the interviewed persons.

  • Issue Year: 2/2006
  • Issue No: 1
  • Page Range: 42-46
  • Page Count: 5
  • Language: Bulgarian
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