КАК КОМУНИКИРАМЕ? ВИДОВИ РАЗЛИЧИЯ НА УБЕЖДАВАЩОТО ВЪЗДЕЙСТВИЕ В PR
HOW TO COMMUNICATE? TYPE OF DIFFERENCE OF PERSUASIVE INFLUENCE IN PR

Summary/Abstract: “Public relations” is a science which saves in its methodic direct communication and something more- develop of theory for its elaborating. Close to pedagogic, physiology, science for the theater, rhetoric, business’s communication, etc. - Public relations take from them these active methods which assist persuasive communication in the direct contact with the public. Persuasive communication in PR is a meaning and contents of this science which realize its aims on the basic of the direct influence to the attitudes of the society in the context of their determinate interests.

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