Pokaż mi swoje logo – logo miast jako płaszczyzna wizualna
Show me your logo – city logos as a visual plane

Summary/Abstract: Public space more and more often makes use of multimodal texts, combining in themboth linguistic and graphic-picture elements. The present article constitutes an attemptat a linguistic analysis of multimodal texts described on the example of city logos. Theeconomization of perception as well as the willingness to present a given city in a way thatis attractive for the recipient cause that this kind of text that a logo is, evolves continually.Simultaneously, logo still remains a whole which is coherent in functional and semantic termsand that, in turn, entitles it to be treated in terms of a semiotically arranged visual plane.

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