Mikrotexte auf (de)motivierenden Sehflächen
Microtexts on (De)Motivating Visual Planes

Summary/Abstract: The article constitutes an attempt to answer the question whether demotivators beingpopular in multimedia communication can be treated as an example of verbal – iconic textswhich have a right to an visual planes status. In the present article an answer is sought tothe question in what semantic relation the elements of the verbal and iconic layer of a givendemotivator remain with regard to each other as well as what function can be ascribed tothem. In reference to the theory of microtexts according to Hardarik Blühdorn presentedis also the author’s own concept of microtext which integrates verbal and iconic elements.A formal, semantic and functional analysis of demotivators serves to demonstrate that theyare entitled to the status of visual planes.

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