ТЕНДЕНЦИИ В РАЗВИТИЕТО НА ТУРИСТИЧЕСКИЯ ОБМЕН МЕЖДУ БЪЛГАРИЯ И СТРАНИТЕ ОТ БАЛКАНСКИЯ РЕГИОН
DEVELOPMENT TRENDS IN THE TOURISM INTERCHANGE BETWEEN BULGARIA AND THE COUNTRIES OF THE BALKAN REGION

Summary/Abstract: Bulgarian tourism has been experiencing strong and steady pace of development for the last decade. Its rapid growth made the tourism industry a priority for the state government and business alike. In 2007 Bulgaria faced a challenge that would inevitably influence on its further level of performance. The official accession of Bulgaria to the EU on 01.01.2007 would have a very contradictory impact on the tourism industry in terms of its attractiveness for existing and potential target markets. This situation seems to become even more complicated with the global economic and financial crisis, entering Europe. In terms of the economic uncertainty, and shrinkage in business activity, Bulgaria is confronted with the dilemma to evaluate its most important markets, generating tourist flows. And logically here comes the question – what is the role of the Balkan countries for the current and prospective tourism performance of the country?The paper is intended to make an analysis of the strengths and weaknesses Bulgaria meets in scope of its inbound and outbound tourism to and from the countries from the Balkan peninsula.

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