ОБЕКТИТЕ ОТ СВЕТОВНОТО ПРИРОДНО И КУЛТУРНО НАСЛЕДСТВО В СТРАНИТЕ ОТ БАЛКАНСКИЯ РЕГИОН И РАЗВИТИЕТО НА ТУРИЗМА
WORLD CULTURAL AND NATURAL HERITAGE SITES IN THE COUNTRIES OF THE BALKAN REGION AND TOURISM DEVELOPMENT

Summary/Abstract: The World Heritage Sites are properties which bear testimony to outstanding values in terms of their cultural and natural significance for the people all over the world. They represent a livin g relation with the past and will be the testament o f the mankind for the future generations. Their promotion and popularization by means of sustainable tourism can result in positive effects in two w ays – on the one hand it will enhance tourism development and profitability while on the other hand it wi ll ensure site conservation at the very same time. The aim of this paper is to emphasize on the opportunities for the countries within the Balkan regio n to integrate the world heritage they possess into their overall tourism vision. By means of cross - border coordination and cohesive efforts in sustainable tourism policy and management, the Balkan countries could turn into attractive destination thanks to their cultural and natural authenticity and uniquen ess

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