EMPLOYER BRANDING A CSR – BANK JAKO PRACODAWCA SPOŁECZNIE ODPOWIEDZIALNY
EMPLOYER BRANDING VS. CSR – BANK AS SOCIAL RESPONSIBLE EMPLOYER

Summary/Abstract: The objective of the paper is to determine what kind of CSR activities addressed to bank employees are undertaken by the largest banks in Poland, which of the areas indicated in the PN ISO 26000 and to what extent are actively pursued by banks, and to what degree these activities correspond to activities constituting the scope of the employer branding. For the purpose of this paper firstly a systematic literature review of studies on CSR was conducted, secondly an analysis of data from CSR reports of biggest banks of Poland was performed, and thirdly internet web sites of three biggest banks in Poland were analyzed. The research indicates that banks are undertaking most of ISO 26000 activities. There are also activities not mentioned in ISO 26000 like: outplacement, gender policy, motivating systems, and strengthening employees' involvement. The research results indicate that described CSR activities of Polish banks intended for employees coincide with actions of internal employer branding.

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