Model pentadigm jako podstawa tworzenia wartości dla klienta
Pentadigm model as a basis for creating customer value

Summary/Abstract: The objective of the paper is to present the developed by P. Allen, E. Balinski and J.N. DeBonis Pentadigm model as well as to identify the sequence of actions resulting from it. These actions are conducted to improve the process of creating customer value from the perspective of the enterprise. Pentadigm model consists of five key steps: discover – understand the customer, commit – commit to the customer, create – create customer value, assess – obtain customer feedback, and improve – measure and improve customer value commitment. The paper introduces the idea of each of them and describes the mechanism of value creation in subsequent stages.

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