AMBIGUITY IN INTERCULTURAL COMMUNICATION
AMBIGUITY IN INTERCULTURAL COMMUNICATION

Summary/Abstract: The focus of this paper is on intercultural communication, on the process of making information cross different cultures and social groups. Taking into account the fact that transmitting information properly across cultures is a challenge even for individuals acting on their own behalf, this process becomes even more difficult for supranational institutions. The starting point is the perspective of Eric Eisenberg on strategic ambiguity, as an important element in successful organizational communication. But to what extent can we regard ambiguity as being constructive or destructive in building inter or cross-cultural interactions and to what extent does communication need to be clear in order to be effective? These are the main aspects that are being analysed in this paper.

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