GLOCALIZATION – A NEW SYNTHESIS OF CONTRARIES? THE CULTURAL IDENTITIES PERCEIVED AS COMPOSITION EFFECT
GLOCALIZATION – A NEW SYNTHESIS OF CONTRARIES? THE CULTURAL IDENTITIES PERCEIVED AS COMPOSITION EFFECT

Summary/Abstract: Social and human sciences face today, as yesterday, the challenge to explain the unity and diversity of cultures. This complex relationship between unity and diversity has been encoded over time in different formulas and equations, but its substance has remained relatively the same. In today’s world, guided by contradictory vectors, this relationship could be found into the tension between global flows and cultural identities. The concept of globalization, more commonly used in scientific discourses, is meant to express the coexistence and the interference of certain opposite elements and tendencies at different levels of social reality. Understanding these realities marked by unusual hybridizations requires a new mindset, a conjunctive paradigm, able to explain the combinatorial virtues of new languages and cultural creations. Given this context, under the pressure of globalization and intercultural communication, cultures change their internal structure and redefine their identity’s architecture. In a world of conjunctions, the cultural identities are viewed as a composition effect, as a result of combination between global and local.

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