Influenţa socială şi manipularea prin pervertirea mesajelor semantice şi ectosemantice din discursurile politicienilor – repere pentru studii de caz
Social Misguidance and Manipulation through the Semantic and Ectosemantic Messages Infused in Politicians’ Discourses

Summary/Abstract: The approach to this theme rests on Dimitrie Gusti’s (1965) claim that “the university has always played an essential political role in peoples’ historical existence, and a true democracy can only be understood from mentors of public opinion trained on all levels and aware of their calling... Consequently, it is imperative to urgently implement a social and political culture that our universities almost entirely lack”. We start from a premise validated by the socio-political life in numerous countries, namely that many politicians pervert the semantic messages in their discourses with manipulator’s purposes. Our case studies, accompanied by a chart containing a sociolinguistic and psycholinguistic analysis of manipulator’s discourses, reveal the personality factors that play a role in such perversions of messages. We also mention the possibility of a psychoanalytical approach to the perversion of language and behaviour. In this respect, Ionel Vianu (1975) claimed that “taking into account the extent to which in a verb there sometimes transpires the unconscious – even if under disguise – we can say that we do not merely master it and that through language we do not just describe, but that we are often described by language”. Case studies based on the psychological, sociolinguistic and psycholinguistic analyses of certain politicians’ discourses may warn us about possible behavioural anomalies, including those of a tyrannical-totalitarian nature, extremely harmful for the democratic progress of a nation.

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