Sakarya Destinasyonunun İmaj Algısına Yönelik Bir Araştırma
A RESEARCH ON THE IMAGE PERCEPTION OF SAKARYA DESTINATION

Summary/Abstract: The expanding place of tourism sector in world economy increased the importance of touristic destinations. The choice of tourists depends heavily on the image of the destination. At this point, it is important to discover how the destination image is perceived by tourists and development of destination by the means of its serviceability as a touristic outcome.The point of this studyis to emphasize the importance of destination image and its perception, and to uncover the perception of the image of Sakarya as a touristic destination. Firstly, the destination, image and perception concepts are explained based on the literature and the supply and demand elements that make Sakarya destination inviting are referred. The image of Sakarya destination evaluated by a survey that Sakarya University students have participated. The data obtained from 862 participants, were subjected to various statistical analyses. The findings showed that there are significant variations based on some certain data (education level, income) and there are no significant discrepancies based on some other (gender, age). As a result, the image of Sakarya destination seems moderately positive based on the view of Sakarya University students.

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