Społeczne i pedagogiczne konsekwencje orientacji konsumenckiej w szkolnictwie wyższym
Educational and Social Outcome of Consumer Orientation in Higher Education

Summary/Abstract: The paper presents contemporary discussion about consumerism in academia. Commercialization of higher education is widely discussed among scholars. Some of them condemn the commodification of higher education as well as the neoliberal approach. The others perceive the market orientation in HE as the necessity and the next step in this area development. The orientation on students as a customer is widely discussed in the literature. The author of this paper reconstructs and analyses selected problems of commercialization and consumerism in academia, including the relationship between the tutor and the student replaced by the producer-consumer relationship, grades inflation, student satisfaction and infantilization of education. Moreover, the author of the paper makes attemptto analyze different approaches towards consumerism in academia and presents a contrasting orientation towards problem in question.

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