Mobilne zakupy w Polsce i w Holandii
Mobile commerce in Poland and in The Netherlands
Author(s): Ewa Prałat, Aleksandra ŁyczkowskaSubject(s): Economy, Business Economy / Management
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: e-commerce; mobile device; m-commerce
Summary/Abstract: The purpose of this paper is to discuss issues concerning mobile commerce in Poland and in the Netherlands. Mobile devices use in the different stages of purchasing process are described. Basic information about m-commerce on Polish and Dutch markets are presented. The results of comparative research that was conducted in both countries are discussed. They concerned the ways of applying mobile devices to different activities connected with purchase, the most popular categories of products and the amounts of money spent.
Journal: Ekonomiczne Problemy Usług
- Issue Year: 122/2016
- Issue No: 1
- Page Range: 123-132
- Page Count: 10
- Language: Polish