B2B eCommerce in Poland Cover Image

Możliwości elektronicznych zakupów na polskim rynku B2B
B2B eCommerce in Poland

Author(s): Ewa Prałat
Subject(s): Economy
Published by: Wydawnictwo Uniwersytetu Rzeszowskiego
Keywords: B2B market; eCommerce; online platform

Summary/Abstract: The paper concerns the subject of electronic commerce on B2B market in Poland. It aims atanalysing basic types of online platforms that exist on Polish electronic market. The main features that distinguish B2B and B2C electronic commerce as well as basic purchasing models and ways ofprice setting are discussed. An important part of the paper brings up the topic of electronic platformsand tools that can be used for purchasing goods and services on business market. Most of them aresimilar to the solutions known from B2C market, but there are some ideas that are limited only tobusiness market. Online platforms for business, electronic negotiation platforms, B2B group buyingsites, electronic catalogues, online markets, etc. are described. Some of electronic tools in publicprocurement are approved by Polish law. The rules of this platforms operating, their advantagesas well as the examples of services are shown. The percentages of Polish companies that over theperiod 2008–2014 had used electronic tools for sending and for receiving orders are also presented.The values aren’t high especially for Small and Medium Enterprises. The prospects for B2B electronic commerce in Poland and trends are discussed.

  • Issue Year: 2017
  • Issue No: 52
  • Page Range: 500-509
  • Page Count: 10
  • Language: Polish