Dimensiunea culturală a globalizării
THE CULTURAL DIMENSION OF GLOBALIZATION

Summary/Abstract: Cultural globalization refers to the growth in the exchange of cultural practices between nations and peoples. Although this is a process that has undoubtedly occurred for thousands of years, economic and political globalization has enhanced the process enormously in recent decades. In addition, many analysts point to the way new technologies and their exploitation such as commercial air travel, satellite television, mass telecommunications and the internet have created a world where billions of people consume identical cultural products – such as pop music, soap opera and sporting events – and employ cultural practices they would never otherwise have encountered – such as foreign food preparations and foreign words and phrases.At the heart of much of the rise of cultural globalization has been the massive expansion of the entertainment and communications industry fuelled, in particular, by the spread of television. Television has become the key to the development of pop music, news services, advertising, sport and light entertainment with an appeal and enormous money-making potential across the whole world

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