Tehnici ale propagandei comuniste în România. Noi perspective de organizare la începutul anilor ’70
Techniques of the Communist Propaganda in Romania. New Perspectives on the Organization in the early 70’s

Summary/Abstract: The assumption of this study is that the communist propaganda in Romania did not represent only a superficial speech that did not touch the real problems of society. On the contrary, it was inspired by the society and the relation between people and power. Thereby, propaganda developed a complex institutional system, led by specialists and administrated through a well-managed vertical control. Therefore, the main objective of this paper is to identify and analyze the changes in the institutions of the propaganda, and also the reasons that generated these changes in the 1970s. The analysis of the internal changes could give an answer about the way that Ceauşescu changed the path of communication and become so reserved about television propaganda.

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