Боливуд в България
Bollywood in Bulgaria

Summary/Abstract: The article focuses on the topic about the different integration ways of the Indian cinematic industry in Bulgaria, about the resources which are used for said integration on the Bulgarian market, as well as about its influence on the Bulgarian audience – influence, which points to changing attitudes in the Bulgarian society itself. The term Bollywood in the current case is used as a collective one for the Indian cinematic industry as a whole, although the two concepts do not overlap.

• Details
• Contents