UN EXEMPLE DE DÉFIGEMENT : LE MOT TEMPS DANS LES ÉNONCÉS PARÉMIQUES FRANÇAIS
WHEN FRENCH PROVERBIAL PHRASES ON TIME BECOME UNSET

Summary/Abstract: Our article aims at examining the conditions of unsetting French proverbialphrases and set phrases with a proverbial character, based on the word time invarious advertising slogans. As proverbial phrases are distinguished by differentdegrees of setting, we, firstly, analyzed them in accordance with three criteria(referential, transformational and semantic) which we considered essential for thisfeature. We, secondly, considered unsetting as a formal transgression and focusedon its various mechanisms at four levels: lexical, syntactic, semantic and prosodic.

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