Analysis of selected aspects of planning strategic and operational image activities in the context of Polish companies Cover Image

Analiza wybranych aspektów planowania wizerunkowych działań strategicznych i operacyjnych w kontekście polskich firm
Analysis of selected aspects of planning strategic and operational image activities in the context of Polish companies

Author(s): Dariusz Tworzydło, Norbert Życzyński
Subject(s): Economy, Business Economy / Management, Marketing / Advertising
Published by: Wydawnictwo Naukowe Uniwersytetu Marii Curie-Sklodowskiej
Keywords: public relations;strategic planning;operational planning
  • Issue Year: XLVIII/2014
  • Issue No: 1
  • Page Range: 183-192
  • Page Count: 10
  • Language: Polish