Model pola diagnostycznego jako element wsparcia działań public relations w kryzysie
The model of the diagnostic field as an element to support the crisis management
Author(s): Przemysław Szuba, Dariusz TworzydłoSubject(s): Media studies, Theory of Communication
Published by: Wydawnictwo Wydziału Dziennikarstwa, Informacji i Bibliologii Uniwersytetu Warszawskiego
Keywords: public relations; crisis; media;crisis management;diagnostic square; research
Summary/Abstract: One of the key issues related to crisis management is awareness combined with the actual state of preparation. However, the awareness goes hand in hand with the resources and documentation that a given company has. This is the subject of analysis carried out within the diagnostic field.
Journal: Studia Medioznawcze
- Issue Year: 73/2018
- Issue No: 2
- Page Range: 101-113
- Page Count: 13
- Language: Polish