PARTICIPATION OF SLOVAK PRODUCTS IN CONSUMER’ S PERCEPTION
PARTICIPATION OF SLOVAK PRODUCTS IN CONSUMER’ S PERCEPTION
Author(s): Eva Poliačiková, Dáša VáclavíkováSubject(s): Social Sciences, Economy, Psychology, National Economy, Business Economy / Management, Social psychology and group interaction, Behaviorism, Marketing / Advertising, Human Resources in Economy, Socio-Economic Research
Published by: Univerzita sv. Cyrila a Metoda v Trnave, Fakulta masmediálnej komunikácie
Keywords: consumer; consumer behaviour; consumer ethnocentrism; consumer satisfaction; Slovak product;
Summary/Abstract: The center of attention in the market, especially in the food market is becoming increasingly focus on food products from domestic production. This ambition has been long resounds not only from the government and the media, but also from consumers. The paper deals with Slovak products and their perception of Slovak consumers. Today, as a general rule saying “The customer is always right“. Therefore, if an organization wants to be successful on the market must meet the needs of the consumer as much as possible. Each person has certain needs, behavior and attitudes and the organization should know and explore them. Consumer behavior is influenced by many factors, as well as the growing impact of globalization on the food market, which is reflected in interpenetration of cultures, changing eating habits and heal thier lifestyles. Today, consumers have possibility to choose between Slovak and foreign products. Consumers therefore also affects the country in which the product is made, it means the country of origin of the product.
Journal: Marketing Identity
- Issue Year: 4/2016
- Issue No: 1/1
- Page Range: 244-254
- Page Count: 11
- Language: English
