Festiwalizacja kultury
The festivalization of culture

How mega-events form a megatrend

Summary/Abstract: In the article, the author analyzes a specific type of mega-event, the festival. The purpose of the study is to compare two disparate types of opinion on the social, economic and cultural meaning and function of festivals. These opinions are expressed, on one side, by supporters of festivals, who attribute to them many culture-forming elements, and, on the other side, by criticisms based on allegations that most contemporary festivals are characterized by commercialization and schematism. The opinions of researchers, writers, journalists and festival participants cited in the text allow us to ask whether and to what extent the “festivalization” of culture has now become a megatrend.

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