Marketing Mix Elements in Hotel Industry. Looking for Unique Hotels
Marketing Mix Elements in Hotel Industry. Looking for Unique Hotels
Author(s): Erika KulcsárSubject(s): Business Economy / Management, Marketing / Advertising, Tourism
Published by: Editura Universitaria Craiova
Keywords: touristic marketing; hotel; classic elements of the marketing mix; extended elements of the marketing mix; consumer behaviour;
Summary/Abstract: Tourism is a specific marketing area. The tourism sector can identify two main categories of the marketing mix. The first category includes classic marketing mix elements and the second category totals the extended marketing mix elements. In this paper those aspects that define the content of the marketing mix components in the hotel industry are presented. The paper also identifies the element of the marketing mix through which hotel services providers can differentiate from the competition.
Journal: Revista tinerilor economişti
- Issue Year: 2014
- Issue No: 23
- Page Range: 79-82
- Page Count: 4
- Language: English
