Етичност дневне штампе у Србији
Ethics of Daily Press in Serbia

Summary/Abstract: In the text, ethics of journalism is considered as a complex area that include journalistic and editorial activities as well as activities of other participants in the processes of public communication who are able to state their opinions, ideas and programs influencing others. The focus is on content analysis of leading newspapers in the national information space and on identifying the ethical form by which the relationship between facts and moral dilemmas and ethical values, but also structural social and economic relations that determine changes in the mass media and political fields are established. The investigative journalism has no future in the industrial news production, while the interpretation of the facts are increasingly carried out in accordance with the expectations of powerful advertisers, political elites, PR agencies, interest groups and the invisible power centers. By content analysis of newspapers in Serbia, we note that in the context of social and political issues the desired plurality of opinion is missing. Good journalism is never threatened the technologies that have followed him, but poor quality (apologetic) reporting, ready to leave, for the sake of higher profits, to the classic standards of journalistic ethics.

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