Modele finansowego benchmarkingu konkurencyjnego w polskich przedsiębiorstwach
Models of competitive financial benchmarking in Polish enterprises

Summary/Abstract: The article attempts to identify models of competitive financial benchmarking applied by economic entities in Poland. An overview of scientific papers concerning the subject matter and the results of own research conducted among 469 enterprises were the research methods used. The concept of benchmarking was examined in relation to entities operating in close and distant competitive environments. The research has shown that despite the accessibility of data from financial reports, only 21-25% of examined enterprises use them in competitive benchmarking. These are primarily big companies, operating on highly competitive markets. The article presents the frequency and scope of conducted comparisons. It also contains a description of practices that are characteristic of firms of various sizes and operational profiles, with special emphasis on identifying gaps occurring in the key stages of financial benchmarking and their consequences. These issues had not previously been subject to a detailed examination. According to the analysis, the approaches to the benchmarking process differ significantly among the enterprises. Approximately one quarter of the firms consider in their models only measurement and comparison of results with the environment. Small companies use a passive approach to financial benchmarking, while other companies mostly apply interactive models.

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