Realizacje koncepcji marketingu personalnego na przykładzie wybranych firm zlokalizowanych w Polkowickiej Podstrefie Legnickiej Specjalnej Strefy Ekonomicznej
Personnel marketing concept realisations on the examples of chosen firms located in Polkowice subzone of Legnica Special Economic Zone
Author(s): Miłosz Czopek, Lucyna Lis, Beata Morawska, Anna Ostrowska, Aneta SzymkowiakSubject(s): Business Economy / Management, Health and medicine and law, Marketing / Advertising, Human Resources in Economy
Published by: Wydawnictwo Uczelni Jana Wyżykowskiego
Keywords: personnel marketing; communication; recruitment; qualification rising; image creation; motivating systems; health promotion; working time flexibility;
Summary/Abstract: Personnel marketing can be observed as a modern and active human resources management policy in a company. The article present specific concepts of its realisation in companies located in Polkowice subzone of Legnica Special Economic Zone. The range of implemented operations is wide and, among others, contains such instruments as health promoting, motivating, communication, rising personnel qualifications, staff mobility, recruitment regulations, higher school cooperation and working time flexibility. The aim of the mentioned activities is to achieve a competitive advantage by the company and to let it join the group of good employers.
Journal: Zeszyty Naukowe UJW. Studia z Nauk Społecznych
- Issue Year: 2016
- Issue No: 9
- Page Range: 145-163
- Page Count: 19
- Language: Polish