Marketing komunalny – podstawy teoretyczne i przykłady praktyczne
Municipal marketing – the theoretical basis and practical examples

Summary/Abstract: As a result of changes related to the reform of administration, local governments had to adaptto the new conditions. Municipal marketing has turned out to be an important element of themodern management of local government. This article presents various definitions of municipalmarketing. The article describes the characteristics of municipal marketing and indicates the differences between municipal marketing and other areas of marketing. The paper discusses factorsaffecting the development of municipal marketing. Local government addresses on acts of selfgovernment, which result from the strategy of municipal marketing adopted by them, have beenpresented. The article approximates also the role of local self-government authorities in the processof creating communal marketing and particular examples of actions taken as part of the implementation of the concept of municipal marketing.

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