Rating of tourists flows in Szczecin – barriers of development Cover Image

Ocena ruchu turystycznego w gminie Szczecin – bariery rozwoju
Rating of tourists flows in Szczecin – barriers of development

Author(s): Bartłomiej Przybyła, Bogusław Stankiewicz
Subject(s): Economic development, Marketing / Advertising, Tourism
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: tourist flow; Szczecin; marketing policy;

Summary/Abstract: This article describes tourist flows in city of Szczecin between 2009 and 2014 year, and influence of marketing policy of city municipal of Szczecin for number of tourists who visit city. Article contains a comparation of marketing policy of another cities, and present possibilities, how to adapt and implement this solutions in Szczecin. In this article has been described influence of big events on touristic flows. In article have been places diagrams, that presents number of tourist who visited Szczecin, and cost of promotional actions. Data in this article com first of all from polish Centre Statistical Office, German Statistisches Bundesamt, and many others articles concerned with events and politics in Szczecin.

  • Issue Year: 2016
  • Issue No: 28
  • Page Range: 279-290
  • Page Count: 12
  • Language: Polish