БРАНДЪТ
THE BRAND
Author(s): Milen FilipovSubject(s): Social Sciences, Economy
Published by: Бургаски свободен университет
Keywords: brand; branding; emotion; love marks
Summary/Abstract: This paper researches the term brand and the connection between company’s brand and customers’ emotional appeals. It also explores the nature of emotional branding, tactics for creating strong brands
Journal: Годишник на Бургаски свободен университет
- Issue Year: XXIII/2010
- Issue No: 1
- Page Range: 235-239
- Page Count: 4
- Language: Bulgarian
