Determinanty innowacyjności organizacji
Determinants of Organization Innovative Activity

Summary/Abstract: The innovativeness of organization is to large extent determined by structure, socialnorms and organisational culture. Needs and expectations held by potential customers aswell as the extent to which they are satisfied by competitors are always the plane of referencefor the behaviour and actions taken by organisations. Organisation should define whatis expected from it, by whom and when. This is not an easy task as final decisions are theresultant of diverse actions, needs and demands that are often contradictory.

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