Zachowania konsumentów względem kraju pochodzenia – produkty chińskie oczami Polaków
Consumers’ Behaviours towards the Country of Origin – Chinese Products by Poles’ Eyes

Summary/Abstract: For many consumers, the country of origin of the product is of the decisive importance, often even is the main criterion of purchase decision. This phenomenon is not new, though one may have an impression that in the case of “Made in China” products we deal with some type of renaissance. However, Chinese products have still been the synonym of mass scale, low price and poor quality. The unfavourable image of China, no doubt, is due to the fact that it is the biggest producer of imitations and fakes. So far China has been considered as the centre of product manufacturing – still 1/5 of the world’s production is made just there. Analysing the situation of Chinese brands and products labelled “Made in China”, we have an impression that this era has inevitable been going to the end. And though China is associated with negative attributes of manufacturing processes (cheap labour, human rights violation, low labour input), this country may show off with the most dynamic technological development and vast production capacity. An aim of the considerations is to answer the questions: How are Chinese brands perceived by Polish purchasers and what are Polish customers’ attitudes towards them? In the aim implementation, helpful will be findings of surveys carried out on the sample of 1500 respondents in January 2014.

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