Metody zbierania danych w badaniach wewnętrznych uwarunkowań zachowania konsumentów w okresie przed dokonaniem zakupu
Methods of Data Collection in Surveys on Internal Determinants of Consumers’ Behaviours in the Period prior to Shopping

Summary/Abstract: In the period before shopping, there are surveyed the consumer-dependent factors shaping their behaviour. They comprise economic, psychical, physical, demographic and socio-cultural factors. Within the framework of the process of marketing research of consumers’ behaviours, one must well plan and apply methods of data collection, both those traditional and new ones. The correct and comprehensive classification of those methods helps in planning and carrying out consumer surveys.

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