Koszty targowe w opinii przedsiębiorstw–wystawców – próba zdiagnozowania
Fair-Related Costs in the Opinion of Enterprises-Exhibitors – an Attempt to Carry out a Diagnosis
Author(s): Iryna Manczak, Jacek BazarnikSubject(s): National Economy, Business Economy / Management, Transformation Period (1990 - 2010), Present Times (2010 - today)
Published by: Instytut Badań Rynku, Konsumpcji i Koniunktur
Keywords: fair; fair industry; costs of participation in fairs; erosion of the fair event;
Summary/Abstract: In their elaboration, the authors undertook an attempt to diagnose the structure of costs incurred by national enterprises related to their participation in fairs. In the introductory part, they outlined the state of fair market in Poland in the years 2008- 2012. Sequentially, based on the literature of the subject, they discussed fair-related costs (direct and indirect). The main part of the article is based on own surveys carried out among exhibitors in 2013 in fairs events organised in Krakow by the enterprise called Targi w Krakowie (Fair in Krakow). They ascertained that in the opinion of small enterprises fair-related costs are an important determinant while making a decision on participation in the event.
Journal: Handel Wewnętrzny
- Issue Year: 350/2014
- Issue No: 3
- Page Range: 25-40
- Page Count: 16
- Language: Polish
