Zachowania rynkowe nabywców produktów żywnościowych w sklepach dyskontowych
Market Behaviour of Buyers of Food Products at Discount Stores

Summary/Abstract: The main objective of this paper is to present and evaluate behaviour of buyers of food products at discount stores. Discount stores becoming the place for everyday shopping compete in this field mainly with small local shops. Especially attractive prices attract the attention of customers. These stores are the only trade form, which in the last year was more often a source of supply of frequently purchased products. Knowledge of the factors influencing buying behaviour at discount stores may help commercial enterprises to build an effective market strategy both now and in the future. Buyers’ behaviour was examined using a survey of 270 households via the Internet including characteristics such as frequency of purchase, the basic criteria for selection of retail outlets and demographic characteristics of buyers and their financial situation. Calculations were performed using SPSS.

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