Internationalisierungsstrategien Polnischer Unternehmen
Internationalization Strategies of Polish Companies

Summary/Abstract: Only after 1989 as a result of the system transformation, Polish entrepreneurs gaineddirect access to foreign markets: in Europe and beyond. Within two decades Polish companiesmanaged to appear on foreign markets. Some companies managed to conquer the world marketsand maintain a competitive advantage, e.g. KGHM.The reasons for internationalizationof enterprises are different; however, mostly the internationalization motivation is to gainmarket and cost advantage over competitors. Successful examples of business internationalizationalso include ORLEN, Drutex, Solaris, Big Star Limited, Gino Rossi, Tymbark andmany more.This paper is focused on two selected examples of companies that operate internationallyand are leaders in their industries. Internationalization strategies and opportunities of Polishcompanies have analogies with actions of foreign companies – export activity is available forall companies (SMEs and corporations), and the greater involvement is in the target market,the more it is likely that these are large companies, possessing capital for FDI. Analysis of theliterature of the subject is based on Polish and German literature, for comparative and cognitivepurposes – in order to present the achievements of Polish entrepreneurs to whom it mayconcern.

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