Zarządzanie promocją przedsiębiorstwa w internecie przy użyciu portalu Pinterest
Promotion Management of an Enterprise Using the Internet Portal Pinterest

Summary/Abstract: The growing popularity of internet marketing, especially social marketing lets makes moreand more entrepreneurs engage in the social dialogue on social media channels. Whilea growing number of owners and decision makers in Polish companies decide to promote thecompany on popular networking sites such as Facebook and YouTube, Pinterest servicechannel remains widely unknown. The purpose of the article was to highlight the benefits forthose entrepreneurs, who choose to engage in this online promotion tool. Ability of publicingimage and movie files, the possibility of connecting them into groups and publishing, highlighting,commenting, and sharing makes possible to present the assortment of the companyin an unprecedented way as well as to reach out to potential customers around the world.

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